Sailing through Emails

Inbox Strategy

INBOX STRATEGY

Its a different game all-together now, increase in user profile and behavior analysis has changed the way how businesses, marketers, social media and online business have started to look and target their audience.

Every business target their audience in a unique way, email being one of the easiest way.

Past one week i haven’t deleted any of my emails and was digging through all of them and i realized there are so may email i even don’t need or i never realized i have been receiving them.

I use gmail and i like the way they have segmented and simplified their mailbox in Primary, Social, Promotion, Updates and you can add you own tab as well.

I will bullet all my experience below:

  • I recently bought a ticket from spirit airlines for Halloween and they have already started pushing deals for Thanksgiving.

Untitled Gmail – Get $24 Off_ Fall Travel

  • I get a daily deal from MyHabit, everyday before noon which is very exclusive and

Untitled.png2 Look at the frequency.

  • Call It Spring is another online store to buy shoes and the good thing is once you but a product from then you’re already in their mailing list, so the deals and push notifications are never ending and i did not unsubscribe in anticipation of really getting getting a good deal someday.

Untitled.png1 Just to give an idea of their frequency of pushing deals and notifications, i might have deleted few but you can still imagine.

  • Another notification i have been receiving is for hotels all the travel business that are either having tie ups with Airlines or with other data system knows that i am going to travel this week so for them I am the target audience.
  • Banks plays a vital role in keeping their client updated with all their account update, which i really find beneficial.

 

Being a part of NYU i have another email with .edu domain and i receive all internal communications from NYU in that email address.

One thing which i can definitely talk about is NYU’s Halloween Bash and i have been receiving emails for that in every couple of days with a link to buy the tickets but i can see a change in the frequency of email as the event is coming near.

I think i should end it here because email and its strategy is enormous and if i keep on expressing my view it will go long and long and long.

Enjoy Halloween 🙂

Thanks

Blogbuster

 

Red Bull Consumer Insight

logo_red_bull21

It’s a busy week followed by midterms at most of the universities. Bobst Library at New York University is one of the most busiest buildings in Washington Square and promoting red bull’s new edition at NYU was an intelligent idea.

Trying to understand Consumer Insight
Trying to understand Consumer Insight

I stood there for almost 30 minutes and what i analyzed was:

1. Targeted Consumer Reach

2. Perfect Timing (Lunch Hour)

Reps from the company were not exactly asking rather they were telling more about their products in their question.

“Which Red Bull you would like to have Cranberry, Blueberry, Lime or Sugar free”

This approach seems to be very focused, as the Reps were clearing telling about Red Bull’s flavors and were also giving the consumer a choice of flavor. Is a good way of analyzing a consumer insight and get an idea of which flavor is more sold in the market.I am writing this blog with my own observation and experience. Well i won’t lie i tried the Cranberry one 🙂