Red Bull Consumer Insight

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It’s a busy week followed by midterms at most of the universities. Bobst Library at New York University is one of the most busiest buildings in Washington Square and promoting red bull’s new edition at NYU was an intelligent idea.

Trying to understand Consumer Insight
Trying to understand Consumer Insight

I stood there for almost 30 minutes and what i analyzed was:

1. Targeted Consumer Reach

2. Perfect Timing (Lunch Hour)

Reps from the company were not exactly asking rather they were telling more about their products in their question.

“Which Red Bull you would like to have Cranberry, Blueberry, Lime or Sugar free”

This approach seems to be very focused, as the Reps were clearing telling about Red Bull’s flavors and were also giving the consumer a choice of flavor. Is a good way of analyzing a consumer insight and get an idea of which flavor is more sold in the market.I am writing this blog with my own observation and experience. Well i won’t lie i tried the Cranberry one 🙂

Its all About Happiness

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Hello dear Readers,

It’s strange and exciting at the same time when a Brand or a Business follows you where ever you go keeping your preferences in mind. By the boom of social media and mobile marketing, marketers use analytics to analyze their consumer behavior and profile to better market their products & services and keep their consumers engaged.

I have been using Coca-Coal freestyle app which is really great and gives you no. of options from integrating it with your social media, creating your own mixes, favorites and location based push notification. The app helps you to find the nearest Freestyle Coca Cola machine and pushes notifications based on that location with special offers and deals.

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Coca Cola is known for its marketing efforts and campaigns, this app is remarkable and uses Facebook as a platform to make it more engaging.

Using this app as one of the location based marketing tool, Coca Cola can take advantage in several ways, Like:

  • Affiliate Marketing : Finding the right partner
  • Communicate about events and product launches.
  • Location marketing will help in Market research
  • Using partner data to reach consumer more effectively and efficiently.

Mix it Up with Coca Cola freestyle app : http://www.youtube.com/watch?v=zuXiScdQeR0

Now Open HAPPINESS where ever you want with Coca Cola Freestyle 🙂

Hope all my readers find this interesting 🙂

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